As the owner of Neir’s Tavern, my 10-year journey rescuing this historic establishment came to a head when it faced imminent closure due to a triple rent hike when the building was sold.
After coming to the conclusion that I had to close and announcing this news, a sea of thousands of supporters, including the NYC Mayor and other elected officials, rallied with me to save Neir’s Tavern.
In 2020, we signed a new lease, securing Neir's future until its 200th anniversary in 2029.
This moment renewed my faith in the power of community.
One of America's most storied treasures shouldn't survive on temporary leases and hail Mary moments.
After the fanfare quieted, we were left with supporters I call "the dedicated few," and eventually this passionate group became known as Neir's Tavern Ambassadors. This group became a new type of community!
“Knowing that I have the opportunity to help Neir’s Tavern reach 200 years and beyond, as well as helping raise awareness about causes that are important to me…
Neir’s Tavern gives me that opportunity.”
— Richie, Neir's Tavern Ambassadors Club President
Neir's Tavern Ambassadors Club program is a new voice in community support.
We believe community support should not be borne out of crisis. The Neir's Tavern Ambassadors Club is about a proactive approach to create resiliency for a place that is preserving your history, your legacy, and that of future generations on the “Road to 200”!
That’s why, after feeling overwhelmingly inspired by the community's support in saving Neir’s, my first step was to establish the Neir's Tavern Ambassadors Club.
This club is for those who want to do more. It’s for those who want to move beyond being casual customers, or for those who are passionate about preserving legacy, promoting their causes, or those who can't make it into Neir's Tavern as much to dine.
Since 2021, this small tight-knit group of ambassadors’ intrinsic desire to help and contribute to the community has astounded me. This group has initiated new programs at the tavern, participated in special community events, organized charitable causes for those right here in our neighborhood, and established family-friendly events to bring people together at a time when it’s needed the most.
Having seen the profound impact we can achieve, both within this historic tavern and beyond, I am eager to cultivate the growth of this ambassadorship program.
If this mission speaks to you, then I invite you to apply to become an official Neir's Tavern Ambassador.
Our ambassadors are not only supporting NYC's oldest tavern to reach its 200th anniversary, Neir's Ambassadors may also choose to become an ambassador for their own cause they care deeply for.
Neir’s Tavern works with you as an Ambassador to amplify your cause in our email list and across social media, or assist in organizing an event to raise awareness, or funds.
“Other ambassadors have their own interests that are important to them.
And of course, for all of us, even though we have these interests, our main interest is for Neir’s to make that 200-year anniversary.”
— Cecila, Neir's Tavern Ambassador
One of the things current ambassadors say they treasure most is the sense of connection they have with their fellow ambassadors, neighbors who share their passion in making an impact.
In addition to a handful of appreciation perks, ambassadors will gain access to an exclusive chat, where they can engage with the owner of Neir's Tavern to help him shape the future of Neir’s Tavern like a Board of Advisors. They will also get a front-row seat to the journey toward reaching 200 years.